{"id":1789,"date":"2024-06-17T14:19:38","date_gmt":"2024-06-17T14:19:38","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=1789"},"modified":"2025-06-18T14:05:35","modified_gmt":"2025-06-18T14:05:35","slug":"apple-intelligence-lestrategia-el-negoci-el-futur","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/apple-intelligence-lestrategia-el-negoci-el-futur\/","title":{"rendered":"Apple Intelligence: l\u2019estrategia, el negoci, el futur"},"content":{"rendered":"Temps de lectura: <\/span> 3<\/span> minuts<\/span><\/span>

 <\/p>\n

L’\u00faltim WWDC es va fer fa una setmana, i es va centrar principal en la nova aposta de la companyia, la seva \u00faltima innovaci\u00f3, Apple Intelligence. S’ha anunciat que aquest sistema incorporar\u00e0 capacitats avan\u00e7ades d’intel\u00b7lig\u00e8ncia artificial (IA) per millorar l’experi\u00e8ncia d’usuari i potenciar la funcionalitat dels seus dispositius. Anem a veure en detall la seva disponibilitat, l’estrat\u00e8gia de negoci conjunta d’Apple i OpenAI, les capacitats i novetats d’Apple Intelligence, i com Apple mant\u00e9 el seu enfocament gaireb\u00e9 obsessiu en el control i la seguretat dels seus productes.<\/p>\n

Disponibilitat i Estrat\u00e8gia i Negoci d’Apple i OpenAI<\/h5>\n

Apple Intelligence estar\u00e0 disponible amb el llan\u00e7ament d’iOS 18, previst per a la segona meitat de l’any vinent. Inicialment, aquesta actualitzaci\u00f3 es desplegar\u00e0 als Estats Units, amb una expansi\u00f3 gradual a altres mercats internacionals.<\/p>\n

L’estrat\u00e8gia conjunta entre Apple i OpenAI vol oferir una experi\u00e8ncia d’usuari molt enriquida mitjan\u00e7ant la integraci\u00f3 al m\u00e0xim nivell d’aquestes tecnologies. OpenAI aporta la seva expertesa en IA amb ChatGPT, mentre que Apple assegura una integraci\u00f3 seamless<\/span><\/em> dins del seu ecosistema. Aquest acord permetr\u00e0 a Apple reincorporar-se a la cursa de la innovaci\u00f3 en IA, on s’estava quedant enrere, alhora que OpenAI amplia el seu mercat amb els milions d’usuaris d’Apple.<\/p>\n

Capacitats i Novetats d’Apple Intelligence<\/h5>\n

Inicialment Apple no confiava massa en la IA. Encara representava el seu paper de companyia seriosa i aplicada que posava ordre a tota tecnologia emergent, i l’estrenyia o modificava perqu\u00e8 encaixes dins de la seva visi\u00f3 endre\u00e7ada i segura del seu ecosistema. Ara, per\u00f2, amb Apple Intelligence ens promet incorporar la IA dins del seu ecosistema, la seva assignatura pendent, amb millores significatives en funcionalitats com el reconeixement de veu, la fotografia, la predicci\u00f3 de text, i la gesti\u00f3 personalitzada de tasques. Apple Intelligence ofereix funcions com la generaci\u00f3 d’emojis, la modificaci\u00f3 de fotos i una millor comprensi\u00f3 del context, tot sense necessitat de connexi\u00f3 constant a la xarxa. A m\u00e9s, Apple Intelligence estar\u00e0 fortament integrada amb Siri, augmentant les seves capacitats de resposta.<\/p>\n

Apple Intelligence es basa en models de llenguatge grans de m\u00e9s de 30\u00a0000 milions de par\u00e0metres, refinats, curats i perfeccionats per la mateixa Apple per orientar-los a tasques espec\u00edfiques. Aquestes tasques es concentren en uns controladors anomenats “Adapters<\/span>” que s’encarreguen de respondre i processar la informaci\u00f3 al dispositiu. Els Adapters<\/span> canvien din\u00e0micament segons les necessitats del sistema, permetent aix\u00ed modificar la informaci\u00f3 de cadascun d’ells de forma din\u00e0mica i escalar f\u00e0cilment a nous Adapters<\/span> si apareixen nous casos d’\u00fas. Els models refinats es descarreguen en models locals al mateix dispositiu, amb uns 3\u00a0000 milions de par\u00e0metres, llestos per ser utilitzats en local. Sembla que aquests models locals no ocuparan molt m\u00e9s que els sistemes operatius actuals en l’emmagatzematge intern del dispositiu.<\/p>\n

Enfocament en Seguretat i Control<\/h5>\n

Ja hem dit que si per alguna cosa es coneix Apple \u00e9s per la seva atenci\u00f3 gaireb\u00e9 obsessiva per la seguretat i el control de les seves plataformes, difer\u00e8ncia d’OpenAI, que sovint utilitza un enfocament m\u00e9s obert i col\u00b7laboratiu en el desenvolupament de les seves tecnologies. Amb Apple Intelligence, aquest comprom\u00eds es mant\u00e9. Apple assegura que totes les dades processades per la seva IA es gestionaran amb el m\u00e0xim nivell de privacitat i seguretat. Aix\u00f2 implica l’\u00fas de t\u00e8cniques avan\u00e7ades de xifratge i el processament de dades localment en el dispositiu, sempre que sigui possible, per minimitzar els riscos de seguretat.<\/p>\n

Apple Intelligence es basa al 100% en tecnologia, amb models de llenguatge entrenats i perfeccionats per la mateixa Apple. ChatGPT \u00e9s nom\u00e9s un complement que es pot desactivar en qualsevol moment. Aix\u00f2 permet a Apple oferir una experi\u00e8ncia personalitzada i segura, garantint que els usuaris tinguin control total sobre les dades processades pels seus dispositius, per\u00f2 ens porta a la seg\u00fcent pregunta, quin xip pot aguantar aquest processament en un tel\u00e8fon m\u00f2bil?, tornarem a tenir un iPhone 12 amb problemes de sobrecalfament?<\/p>\n

Conclusi\u00f3<\/h5>\n

Apple Intelligence representa un pas important en l’evoluci\u00f3 de la tecnologia d’Apple, aportant capacitats avan\u00e7ades d’IA als seus dispositius i oferint una experi\u00e8ncia d’usuari millorada. Els que han tingut l’ocasi\u00f3 de provar-la estan molt impressionats per les noves capacitats de Siri i com gestiona la resposta a preguntes en llenguatge natural del usuari, sovint ca\u00f2tiques o contradict\u00f2ries, i la naturalitat i precisi\u00f3 de les respostes. Les primeres impressions apunten al fet que Apple pot reincorporar-se a la cursa de la IA i oferir un nou servei, un nou producte com ells diuen “la IA per a la resta de nosaltres” on tindrem assistents intel\u00b7ligents, per\u00f2 sense pompositat ni m\u00e0gia… orientat a donar resposta de forma natural i pr\u00e0ctica.<\/p>\n","protected":false},"excerpt":{"rendered":"

Temps de lectura: <\/span> 3<\/span> minuts<\/span><\/span>  L’\u00faltim WWDC es va fer fa una setmana, i es va centrar principal en la nova aposta de la companyia, la seva \u00faltima innovaci\u00f3, Apple Intelligence. S’ha anunciat que<\/p>\n","protected":false},"author":1,"featured_media":1790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"\nApple Intelligence: l\u2019estrategia, el negoci, el futur - Blog Elinkcat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elink.cat\/blog\/apple-intelligence-lestrategia-el-negoci-el-futur\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Intelligence: l\u2019estrategia, el negoci, el futur - Blog Elinkcat\" \/>\n<meta property=\"og:description\" content=\"Temps de lectura: 3 minuts  L’\u00faltim WWDC es va fer fa una setmana, i es va centrar principal en la nova aposta de la companyia, la seva \u00faltima innovaci\u00f3, Apple Intelligence. 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