{"id":2103,"date":"2025-05-23T10:33:20","date_gmt":"2025-05-23T10:33:20","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2103"},"modified":"2025-05-23T10:33:20","modified_gmt":"2025-05-23T10:33:20","slug":"la-nova-era-del-video-generat-per-ia-que-pot-fer-avui-i-que-no","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/la-nova-era-del-video-generat-per-ia-que-pot-fer-avui-i-que-no\/","title":{"rendered":"La nova era del v\u00eddeo generat per IA: qu\u00e8 pot fer avui i qu\u00e8 no"},"content":{"rendered":"Temps de lectura: <\/span> 3<\/span> minuts<\/span><\/span>

<\/h2>\n

Durant mesos hem parlat molt de textos, imatges, \u00e0udio\u2026 per\u00f2 sab\u00edem que tard o d\u2019hora el v\u00eddeo seria el seg\u00fcent gran pas<\/b><\/span>. I aquest moment ha arribat. La publicaci\u00f3 de Veo 3<\/span>, el nou generador de v\u00eddeo de Google DeepMind, marca un punt d\u2019inflexi\u00f3<\/span> que justifica comen\u00e7ar a mirar el v\u00eddeo generat per IA com una eina real, no nom\u00e9s una promesa de futur.<\/p>\n

Ja no estem parlant de v\u00eddeos borrosos de 2 segons amb formes deformades. Ara comencem a veure v\u00eddeos fluids, amb c\u00e0mera en moviment, amb coher\u00e8ncia d\u2019escenes i est\u00e8tica cinematogr\u00e0fica<\/b><\/span>. I aix\u00f2 obre una nova etapa per a creadors, empreses i qualsevol persona que vulgui explicar una hist\u00f2ria\u2026 sense c\u00e0mera. Per\u00f2 com sempre, cal separar el que \u00e9s realment usable del que encara est\u00e0 en fase beta<\/span>. Fem un rep\u00e0s clar i pr\u00e0ctic del que pot fer (i qu\u00e8 no) la IA de v\u00eddeo .<\/p>\n

Qu\u00e8 podem fer amb Veo 3 i altres eines?<\/b><\/h3>\n

Veo 3<\/b><\/span> \u00e9s el model de v\u00eddeo m\u00e9s avan\u00e7at que ha mostrat Google fins ara. Permet generar clips de fins a un minut de durada, amb resoluci\u00f3 1080p, m\u00faltiples estils (cinema, time-lapse, animaci\u00f3, etc.) i una flu\u00efdesa sorprenent. Per\u00f2 no \u00e9s l\u2019\u00fanic. Altres plataformes com Runway Gen-3, Pika Labs o Luma Dream Machine<\/b><\/span> tamb\u00e9 estan mostrant un salt qualitatiu notable.<\/p>\n

Aquestes eines permeten:<\/p>\n

    \n
  • Generar v\u00eddeos a partir de text (\u201cuna ciutat futurista enmig d\u2019un bosc tropical\u201d).<\/li>\n
  • Transformar imatges est\u00e0tiques en seq\u00fc\u00e8ncies animades.<\/li>\n
  • Fer estilitzacions o interpolacions entre fotogrames.<\/li>\n
  • Ampliar v\u00eddeos reals amb efectes o continuacions.<\/li>\n<\/ul>\n

    \u00c9s a dir, comen\u00e7ar a construir v\u00eddeo com si fos disseny gr\u00e0fic. Amb paraules, idees, estils. I aix\u00f2 comen\u00e7a a ser un canvi radical. Tot i aix\u00ed estem “en construcci\u00f3” i hi ha coses que comencen a tenir sentit i d’altres que encara cal millorar.<\/p>\n

    Qu\u00e8 funciona b\u00e9 avui?<\/b><\/h3>\n

    Quines s\u00f3n les funcionalitats “acceptables” i que si les encarreguem a aquestes eines no ens decebran? Veiem uns exemples.<\/p>\n

      \n
    • Clips curts i visuals<\/b><\/span>: v\u00eddeos de 5 a 15 segons amb una est\u00e8tica cuidada, fons atractius, moviments de c\u00e0mera realistes i bon control de la llum.<\/li>\n
    • Estils art\u00edstics o abstractes<\/b><\/span>: quan no cal una fidelitat realista, la creativitat visual vola. Veo, Runway o Pika permeten crear v\u00eddeos tipus animaci\u00f3, collage o \u201cmoodboard<\/em>\u201d molt impactants.<\/li>\n
    • V\u00eddeo com a suport de contingut<\/b><\/span>: per il\u00b7lustrar idees en v\u00eddeos de presentaci\u00f3, storytelling digital, xarxes socials o m\u00fasica, aquests clips s\u00f3n un recurs r\u00e0pid i barat.<\/li>\n
    • Complementar produccions reals<\/b><\/span>: es poden generar fons, transicions o elements decoratius per combinar amb v\u00eddeo gravat.<\/li>\n<\/ul>\n
      \n

      Qu\u00e8 encara no funciona (massa) b\u00e9?<\/b><\/h3>\n

      Per\u00f2, com deia el poeta, tot est\u00e0 per fer i tot \u00e9s possible, aix\u00ed que hi ha sol\u00b7licituds que encara no estan prou treballades per donar un resultat coherent:<\/p>\n

        \n
      • Narrativa complexa<\/b><\/span>: costa fer v\u00eddeos amb estructura narrativa. Els personatges no mantenen coher\u00e8ncia, ni l\u2019est\u00e8tica, ni les accions entre escenes. \u00c9s m\u00e9s f\u00e0cil fer un tr\u00e0iler que una hist\u00f2ria.<\/li>\n
      • Expressions humanes realistes<\/b><\/span>: les cares, gestos i detalls encara cauen en la zona inc\u00f2moda del \u201cquasi, per\u00f2 no prou\u201d. Algunes vegades \u00e9s fascinant, altres una mica inquietant.<\/li>\n
      • Control de moviments i transicions<\/b><\/span>: tot i que millora, encara \u00e9s dif\u00edcil aconseguir seq\u00fc\u00e8ncies controlades: comen\u00e7a amb una escena i acaba en una altra totalment diferent, sense av\u00eds.<\/li>\n
      • Relaci\u00f3 cost\/efici\u00e8ncia<\/b><\/span>: els models m\u00e9s avan\u00e7ats encara s\u00f3n privats o cars<\/b><\/span>, i generar v\u00eddeos amb resoluci\u00f3 alta i coher\u00e8ncia pot portar minuts (o hores) i molts recursos.<\/li>\n<\/ul>\n

        Tot aix\u00f2 ho comento mentre escric aquest article, per\u00f2 potser la setmana vinent, he de comen\u00e7ar a esborrar temes de la llista, perqu\u00e8 els nous models aviat (si no ja) em faran quedar malament…<\/p>\n

        Llavors\u2026 ja puc fer servir v\u00eddeo per a la meva empresa o projecte?<\/b><\/h3>\n

        Dep\u00e8n. Per\u00f2 la resposta curta \u00e9s: s\u00ed, si saps qu\u00e8 vols i qu\u00e8 esperar<\/b><\/span>. Per exemple:<\/p>\n

          \n
        • Si vols fer v\u00eddeos per xarxes socials, reels, tiktoks o presentacions visuals, aquestes eines s\u00f3n perfectes per crear escenes d\u2019impacte<\/b><\/span> r\u00e0pidament.<\/li>\n
        • Si ets una ag\u00e8ncia o freelance creatiu, pots comen\u00e7ar a oferir serveis visuals nous sense c\u00e0meres ni rodatges.<\/li>\n
        • Si tens una idea per a un v\u00eddeo i no tens pressupost, pots fer prototips visuals<\/b><\/span> que transmetin el to o l\u2019estil.<\/li>\n
        • Si ets educador, formador o divulgador, pots enriquir els teus materials amb visualitzacions \u00faniques.<\/li>\n<\/ul>\n

          El que no pots fer (encara)<\/span> \u00e9s confiar-hi per produccions llargues, v\u00eddeos d\u2019empresa corporatius o documentals.\u00a0 L\u2019aparici\u00f3 de Veo 3<\/span> i la millora general de les eines de v\u00eddeo per IA ens diuen una cosa clara: ja ha comen\u00e7at la nova era de la creaci\u00f3 audiovisual assistida per IA<\/span>. No substituir\u00e0 la producci\u00f3 professional, per\u00f2 pot canviar completament com pensem el contingut visual, com el generem i com el distribu\u00efm. Com tot canvi profund, no \u00e9s immediat ni m\u00e0gic, per\u00f2 \u00e9s inevitable<\/span>.<\/p>\n

          I potser, d\u2019aqu\u00ed molt poc, <\/span>fer un v\u00eddeo ser\u00e0 tan senzill com escriure un par\u00e0graf, mes o menys llarg, per\u00f2 un par\u00e0graf!<\/p>\n","protected":false},"excerpt":{"rendered":"

          Temps de lectura: <\/span> 3<\/span> minuts<\/span><\/span>Durant mesos hem parlat molt de textos, imatges, \u00e0udio\u2026 per\u00f2 sab\u00edem que tard o d\u2019hora el v\u00eddeo seria el seg\u00fcent gran pas. I aquest moment ha arribat. La publicaci\u00f3 de<\/p>\n","protected":false},"author":1,"featured_media":2106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"\nLa nova era del v\u00eddeo generat per IA: qu\u00e8 pot fer avui i qu\u00e8 no - Blog Elinkcat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elink.cat\/blog\/la-nova-era-del-video-generat-per-ia-que-pot-fer-avui-i-que-no\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nova era del v\u00eddeo generat per IA: qu\u00e8 pot fer avui i qu\u00e8 no - Blog Elinkcat\" \/>\n<meta property=\"og:description\" content=\"Temps de lectura: 3 minutsDurant mesos hem parlat molt de textos, imatges, \u00e0udio\u2026 per\u00f2 sab\u00edem que tard o d\u2019hora el v\u00eddeo seria el seg\u00fcent gran pas. 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