{"id":2122,"date":"2025-06-16T16:43:33","date_gmt":"2025-06-16T16:43:33","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2122"},"modified":"2025-06-16T16:43:33","modified_gmt":"2025-06-16T16:43:33","slug":"cap-a-un-mon-sense-pantalles-el-nou-dispositiu-dia-daltman-i-jony-ive-vol-canviar-ho-tot","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/cap-a-un-mon-sense-pantalles-el-nou-dispositiu-dia-daltman-i-jony-ive-vol-canviar-ho-tot\/","title":{"rendered":"Cap a un m\u00f3n sense pantalles? El nou dispositiu d\u2019IA d\u2019Altman i Jony Ive vol canviar-ho tot"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lectura: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuts<\/span><\/span><p class=\"p1\">Des de fa anys, parlem de la intel\u00b7lig\u00e8ncia artificial com una for\u00e7a transformadora. Per\u00f2 potser no ens hem acabat de preparar per un canvi m\u00e9s subtil \u2014i alhora m\u00e9s profund: <span class=\"s2\"><b>com ens relacionem amb la tecnologia en el nostre dia a dia<\/b><\/span>. Ara, amb la uni\u00f3 de dos noms tan potents com <span class=\"s2\"><b>Sam Altman (OpenAI)<\/b><\/span> i <span class=\"s2\"><b>Jony Ive (antic cap de disseny d\u2019Apple)<\/b><\/span>, sembla que estem a punt de viure un d\u2019aquests moments de trencament.<\/p>\n<h3><b>Un dispositiu sense pantalla que t\u2019escolta, et parla i t\u2019ajuda<\/b><\/h3>\n<p class=\"p1\">L\u2019aposta \u00e9s atrevida: crear un dispositiu d\u2019IA sense pantalla, <span class=\"s2\"><b>que funcioni com un assistent personal conversacional<\/b><\/span>, sempre a l\u2019abast, sense que h\u00e0gim de treure el m\u00f2bil o mirar cap pantalla. Un \u201ccompanion device\u201d \u2014com el defineixen\u2014 que pot entendre\u2019t, parlar amb tu, aprendre dels teus h\u00e0bits i ajudar-te en el dia a dia.<\/p>\n<p class=\"p1\">Altman ja ha dit obertament que veu un futur on la interacci\u00f3 digital no passa pels dits, sin\u00f3 per la veu, el context i l\u2019assist\u00e8ncia cont\u00ednua. I amb el disseny refinat i minimalista de Jony Ive, la cosa va de deb\u00f2: <span class=\"s2\"><b>no estem parlant nom\u00e9s de programari, sin\u00f3 de replantejar com hauria de ser el maquinari del futur.<\/b><b><\/b><\/span><\/p>\n<h3><b>M\u00e9s enll\u00e0 del gadget: una nova interf\u00edcie per a la IA<\/b><\/h3>\n<p class=\"p4\"><span class=\"s3\">Aquest moviment \u00e9s molt m\u00e9s que un nou producte. \u00c9s una visi\u00f3: <\/span><b>la de treure\u2019ns del cicle de distracci\u00f3 constant de les pantalles i portar-nos cap a una relaci\u00f3 m\u00e9s fluida amb la tecnologia.<\/b><span class=\"s3\"> Una IA que no nom\u00e9s respon a preguntes, sin\u00f3 que:<\/span><\/p>\n<ul>\n<li class=\"p1\">T\u2019avisa de canvis importants a la teva agenda.<\/li>\n<li class=\"p1\">Et recomana qu\u00e8 fer segons el teu context.<\/li>\n<li class=\"p1\">Et llegeix els correus prioritaris mentre camines.<\/li>\n<li class=\"p1\">Es connecta amb altres serveis o dispositius del teu ecosistema digital.<\/li>\n<\/ul>\n<p class=\"p1\">I tot aix\u00f2, <span class=\"s2\"><b>sense necessitat de veure res en pantalla<\/b><\/span>, ni obrir apps, ni llegir notificacions&#8230;..estic intrigadissim!<\/p>\n<h3><b>Per qu\u00e8 \u00e9s rellevant per a les empreses?<\/b><\/h3>\n<p class=\"p4\"><span class=\"s3\">Aquesta aposta pot tenir un impacte profund en <\/span><b>com els usuaris interactuen amb marques, serveis i sistemes<\/b><span class=\"s3\">. Imaginem:<\/span><\/p>\n<ul>\n<li class=\"p1\">Fer una reserva d\u2019hotel nom\u00e9s dient \u201creserva\u2019m un lloc a prop del mar pel cap de setmana\u201d.<\/li>\n<li class=\"p1\">Rebre una recomanaci\u00f3 de viatge o una alerta de vol a trav\u00e9s d\u2019una conversa, no pas una notificaci\u00f3.<\/li>\n<li class=\"p1\">Tenir agents digitals que et resolguin dubtes, compres o gestions sense obrir cap web.<\/li>\n<\/ul>\n<p class=\"p1\">Per a les empreses de traveltech, e-commerce o serveis, <span class=\"s2\"><b>aquest nou model d\u2019interacci\u00f3 obliga a repensar les interf\u00edcies actuals<\/b><\/span>. Potser el teu lloc web deixar\u00e0 de ser el canal principal d\u2019interacci\u00f3. Potser el client voldr\u00e0 una resposta de veu personalitzada, directa i sense distraccions.<\/p>\n<h3><b>Un canvi amb moltes preguntes obertes<\/b><\/h3>\n<p class=\"p1\">\u00c9s evident que aquest dispositiu (que encara no s\u2019ha presentat oficialment) est\u00e0 carregat de potencial. Per\u00f2 tamb\u00e9 hi ha dubtes:<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Privacitat:<\/b><\/span> estem preparats per tenir un assistent sempre enc\u00e8s?<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Depend\u00e8ncia:<\/b><\/span> com evitem que aquest sistema es converteixi en una extensi\u00f3 massa invasiva?<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Acc\u00e9s:<\/b><\/span> ser\u00e0 un dispositiu accessible per a tothom o nom\u00e9s per a una elit digital?<\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s3\">I sobretot: <\/span><b>com canvia aix\u00f2 la manera com dissenyem productes i serveis en l\u2019era de la IA?<\/b><b><\/b><\/p>\n<h2><b>Una nova etapa per a la relaci\u00f3 home-m\u00e0quina<\/b><\/h2>\n<p class=\"p1\">El projecte d\u2019Altman i Ive marca l\u2019inici d\u2019una nova etapa. No \u00e9s nom\u00e9s una altra revoluci\u00f3 d\u2019IA. \u00c9s un intent seri\u00f3s de repensar <span class=\"s2\"><b>com ens relacionem amb la tecnologia<\/b><\/span>, i quin paper ha de tenir en la nostra vida quotidiana.<\/p>\n<p class=\"p1\">Per a professionals, empreses i desenvolupadors, aix\u00f2 vol dir <span class=\"s2\"><b>posar-se les piles i comen\u00e7ar a imaginar un m\u00f3n on la veu, el context i la intel\u00b7lig\u00e8ncia adaptativa substitueixen la interf\u00edcie tradicional<\/b><\/span>. I potser, m\u00e9s aviat del que ens pensem, la pregunta no ser\u00e0 \u201cquina app obro per fer aix\u00f2?\u201d, sin\u00f3 \u201cquin agent m\u2019ho pot resoldre ara mateix?\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lectura: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuts<\/span><\/span>Des de fa anys, parlem de la intel\u00b7lig\u00e8ncia artificial com una for\u00e7a transformadora. Per\u00f2 potser no ens hem acabat de preparar per un canvi m\u00e9s subtil \u2014i alhora m\u00e9s profund:<\/p>\n","protected":false},"author":1,"featured_media":2123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cap a un m\u00f3n sense pantalles? 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