{"id":2221,"date":"2025-07-20T08:49:01","date_gmt":"2025-07-20T08:49:01","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2221"},"modified":"2025-07-20T08:49:01","modified_gmt":"2025-07-20T08:49:01","slug":"com-utilitzar-veo-3-la-porta-dentrada-al-video-generat-per-ia","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/com-utilitzar-veo-3-la-porta-dentrada-al-video-generat-per-ia\/","title":{"rendered":"Com utilitzar Veo 3: la porta d\u2019entrada al v\u00eddeo generat per IA"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lectura: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuts<\/span><\/span><h2><b>Com utilitzar Veo 3: la porta d\u2019entrada al v\u00eddeo generat per IA<\/b><\/h2>\n<p class=\"p1\">Durant mesos, hem anat veient clips espectaculars generats amb IA: paisatges impossibles, c\u00e0meres que volen com a Hollywood i personatges que cobren vida amb una simple descripci\u00f3. Per\u00f2 m\u00e9s enll\u00e0 de les demos virals, arriba la pregunta que molts ens fem: <span class=\"s1\"><b>com es fa, aix\u00f2?<\/b><\/span> I sobretot: <span class=\"s1\"><b>per on comen\u00e7o si vull provar-ho?<\/b><b><\/b><\/span><\/p>\n<p class=\"p1\">Si n\u2019hem de triar un, el nom que destaca \u00faltimament \u00e9s clar: <span class=\"s1\"><b>Veo 3<\/b><\/span>, el generador de v\u00eddeo IA de Google DeepMind. En aquest article t\u2019explico qu\u00e8 cal saber per comen\u00e7ar a fer-lo servir, qu\u00e8 pot fer (i qu\u00e8 no), i com treure\u2019n el m\u00e0xim profit si t\u2019hi vols iniciar.<\/p>\n<h3><b>Qu\u00e8 \u00e9s exactament Veo 3?<\/b><\/h3>\n<p class=\"p1\">Veo \u00e9s un model generatiu de v\u00eddeo entrenat per Google DeepMind capa\u00e7 de generar clips d\u2019alta qualitat a partir de text. La seva tercera versi\u00f3 (Veo 3), que recentment ha comen\u00e7at a obrir-se a creadors a trav\u00e9s de la plataforma <i>VideoFX<\/i>, incorpora millores molt significatives:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Qualitat de v\u00eddeo fins a 1080p, amb una flu\u00efdesa de 30 fps<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Clips de fins a un minut, amb coher\u00e8ncia temporal i estabilitat d\u2019escena<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Capacitat per entendre prompts complexos, com ara \u201cvista de dron sobre un poble mediterrani al capvespre, estil pel\u00b7l\u00edcula rom\u00e0ntica\u201d<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Suport per condicions de c\u00e0mera, estils visuals, i fins i tot indicacions narratives<\/p>\n<\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s3\">\u00c9s, ara mateix, <\/span><b>el model obert m\u00e9s avan\u00e7at disponible per generar v\u00eddeo llarg i consistent<\/b><span class=\"s3\">.<\/span><\/p>\n<h3><b>Accedir a Veo 3: on i com?<\/b><\/h3>\n<p class=\"p1\">Es pot accedir a Veo 3 principalment a trav\u00e9s de Flow, la interf\u00edcie de creaci\u00f3 de pel\u00b7l\u00edcules amb IA de Google, i s&#8217;integra amb els plans <a href=\"https:\/\/one.google.com\/about\/google-ai-plans\/\" target=\"_blank\" rel=\"noopener\">Gemini AI<\/a>:<\/p>\n<ul>\n<li>Pla Google AI Pro: Ofereix acc\u00e9s limitat a Veo 3 dins de Flow i un paquet de prova de generacions de v\u00eddeo en l&#8217;app Gemini.<\/li>\n<li>Pla Google AI Ultra: Proporciona el major acc\u00e9s a Veo 3, inclosa la generaci\u00f3 nativa d&#8217;\u00e0udio, i els l\u00edmits de generaci\u00f3 mensuals m\u00e9s alts.<\/li>\n<\/ul>\n<p>Encara que inicialment es va llan\u00e7ar amb disponibilitat principalment als EUA, Google ha anat ampliant la seva disponibilitat a m\u00e9s pa\u00efsos, i tamb\u00e9 \u00e9s accessible a trav\u00e9s de l&#8217;app m\u00f2bil Gemini.<\/p>\n<p>Tamb\u00e9 hi ha informes de m\u00e8todes per a obtenir acc\u00e9s gratu\u00eft, encara que \u00e9s possible que no estiguin oficialment recolzats o garantits. Us poso <a href=\"https:\/\/garysvenson09.medium.com\/unlock-google-veo-3-for-free-3-proven-methods-2a708421a0be\" target=\"_blank\" rel=\"noopener\">aqui<\/a> alguns exemples.<\/p>\n<h3><b>Com escriure un bon prompt per v\u00eddeo?<\/b><\/h3>\n<p class=\"p1\">Igual que amb la imatge, el secret de Veo est\u00e0 en saber explicar qu\u00e8 vols. Per\u00f2 amb el v\u00eddeo, has de pensar en <span class=\"s1\"><b>moviment, narrativa i ambientaci\u00f3<\/b><\/span>, no nom\u00e9s en objectes visuals.<\/p>\n<p class=\"p1\">Aqu\u00ed tens algunes bones pr\u00e0ctiques que he descobert despr\u00e9s d\u2019unes quantes hores de prova:<\/p>\n<ul>\n<li><b>Sigues espec\u00edfic amb l\u2019acci\u00f3 i l\u2019escena <\/b>Exemple: <i>\u201cUn cotxe vintage blanc condueix per una carretera costanera al capvespre, presa a\u00e8ria, il\u00b7luminaci\u00f3 cinematogr\u00e0fica\u201d<\/i><\/li>\n<li class=\"p4\"><b>Indica l\u2019angle de c\u00e0mera o el tipus de pla\u00a0<\/b><b><\/b><i>\u201cVista en primera persona caminant per un carrer\u00f3 de llum de ne\u00f3\u201d\u00a0<\/i><i><\/i><\/li>\n<li class=\"p4\"><b>Afegeix l\u2019estil si vols un to concret\u00a0<\/b><b><\/b><i>\u201cEstil d&#8217;animaci\u00f3 Stop-motion\u201d<\/i> o <i>\u201cInspirat en les pel\u00b7l\u00edcules de Wes Anderson\u201d<\/i><i><\/i><\/li>\n<li class=\"p4\"><b>Evita descripcions massa llargues o abstractes\u00a0<\/b><b><\/b>\u00c9s millor dividir en dues frases que fer una parrafada confusa.<\/li>\n<\/ul>\n<h3><b>Per a qu\u00e8 pot servir avui Veo 3?<\/b><\/h3>\n<p class=\"p1\">Encara que no substitueix una producci\u00f3 professional (encara), <span class=\"s1\">Veo3 ja \u00e9s molt \u00fatil en aquests escenaris<\/span>:<\/p>\n<ol>\n<li class=\"p4\"><b>Storyboard r\u00e0pid per projectes audiovisuals\u00a0<\/b><b><\/b>Per mostrar el <em>look&amp;feel<\/em> d\u2019una idea abans de rodar.<\/li>\n<li class=\"p4\"><b>Continguts de xarxes socials\u00a0<\/b><b><\/b>Clips curts amb efecte <em>wow<\/em>, perfectes per captar atenci\u00f3.<\/li>\n<li class=\"p4\"><b>Educaci\u00f3 i formaci\u00f3 visual\u00a0<\/b><b><\/b>Explicar processos, escenes hist\u00f2riques o visualitzar conceptes.<\/li>\n<li class=\"p4\"><b>Creativitat experimental\u00a0<\/b><b><\/b>Artistes digitals i creadors poden explorar noves narratives.<\/li>\n<\/ol>\n<h3><b>Algunes limitacions actuals<\/b><\/h3>\n<p class=\"p1\">Per molt potent que sigui, Veo encara t\u00e9 l\u00edmits importants:<\/p>\n<ul>\n<li class=\"p1\">No pots controlar exactament el timing o l\u2019edici\u00f3 de cada pla.<\/li>\n<li class=\"p1\">Els personatges s\u00f3n gen\u00e8rics i no pots repetir-los entre escenes.<\/li>\n<li class=\"p1\">No pots afegir veu o di\u00e0leg (de moment).<\/li>\n<li class=\"p1\">Encara no admet prompts multimodals (com v\u00eddeo + \u00e0udio + text conjuntament).<\/li>\n<\/ul>\n<p class=\"p1\">Tot i aix\u00f2, el progr\u00e9s respecte a nom\u00e9s fa un any \u00e9s brutal. \u00c9s q\u00fcesti\u00f3 de mesos que moltes d\u2019aquestes limitacions vagin caient.<\/p>\n<h3><b>Un nou llenguatge visual<\/b><\/h3>\n<p class=\"p1\">El que m\u00e9s m\u2019ha impactat de Veo 3 no \u00e9s tant la qualitat dels clips (que ja \u00e9s molt alta), sin\u00f3 <span class=\"s1\"><b>la sensaci\u00f3 que estem davant d\u2019un nou tipus de llenguatge visual<\/b><\/span>. Un espai on les idees es tradueixen en v\u00eddeo a l\u2019instant, sense necessitat d\u2019equips, c\u00e0meres o muntatge. Un nou terreny de joc per a la creativitat. Aquesta democratitzaci\u00f3 del v\u00eddeo t\u00e9 el potencial de canviar com expliquem hist\u00f2ries, com venem productes, com comuniquem visualment. I s\u00ed, tamb\u00e9 planteja debats i riscos que caldr\u00e0 abordar. Per\u00f2 si et dediques a comunicar, crear o innovar, val la pena comen\u00e7ar a jugar amb aquestes eines.<\/p>\n<p class=\"p1\">Ara, el seg\u00fcent pas ser\u00e0 analitzar qu\u00e8 diferencia Veo dels seus competidors\u2026 per\u00f2 aix\u00f2 ho deixem per al tercer article!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lectura: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minuts<\/span><\/span>Com utilitzar Veo 3: la porta d\u2019entrada al v\u00eddeo generat per IA Durant mesos, hem anat veient clips espectaculars generats amb IA: paisatges impossibles, c\u00e0meres que volen com a Hollywood<\/p>\n","protected":false},"author":1,"featured_media":2228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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