{"id":2223,"date":"2025-07-27T18:46:26","date_gmt":"2025-07-27T18:46:26","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2223"},"modified":"2025-07-27T18:46:26","modified_gmt":"2025-07-27T18:46:26","slug":"veo-vs-sora-vs-runway-vs-kling-quin-model-de-generacio-de-video-ia-et-conve-mes","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/veo-vs-sora-vs-runway-vs-kling-quin-model-de-generacio-de-video-ia-et-conve-mes\/","title":{"rendered":"Veo vs Sora vs Runway vs Kling: quin model de generaci\u00f3 de v\u00eddeo IA et conv\u00e9 m\u00e9s?"},"content":{"rendered":"Temps de lectura: <\/span> 2<\/span> minuts<\/span><\/span>

 <\/p>\n

Cada cop que obres X o LinkedIn, hi ha un nou v\u00eddeo que sembla fet per Pixar, per\u00f2 generat amb IA. \u00c9s evident: la generaci\u00f3 de v\u00eddeo est\u00e0 entrant en una fase explosiva, amb quatre grans noms en joc. Cadascun amb els seus punts forts, les seves limitacions i el seu p\u00fablic.<\/p>\n

Per\u00f2 si et preguntes: quina eina de v\u00eddeo generatiu d\u2019IA m\u2019haig de mirar ara mateix?<\/b><\/span> Avui intento respondre-ho, comparant les opcions m\u00e9s populars i, sobretot, aterrant-ho en usos reals. Perqu\u00e8 darrere dels v\u00eddeos virals, hi ha eines pensades per fer feina concreta.<\/p>\n

Els contendents: qui s\u00f3n els 4 grans?<\/b><\/h3>\n

1. Veo (Google DeepMind)\u00a0<\/b><\/b>\u00c9s el m\u00e9s recent en apar\u00e8ixer p\u00fablicament i, ara per ara, el que genera millor qualitat visual<\/b><\/span> i coher\u00e8ncia temporal. Est\u00e0 integrat a VideoFX<\/a>, amb acc\u00e9s restringit, per\u00f2 la comunitat ja l\u2019ha batejat com el primer model de v\u00eddeo realment usable<\/i> per a creadors.<\/p>\n

2. Sora (OpenAI)\u00a0<\/b><\/b>El model m\u00e9s viral, per\u00f2 tamb\u00e9 el m\u00e9s misteri\u00f3s. OpenAI ha publicat clips espectaculars, per\u00f2 Sora encara no est\u00e0 obert al p\u00fablic general<\/b><\/span>, nomes pels plans\u00a0ChatGPT Plus i\u00a0ChatGPT Pro. Els v\u00eddeos mostren una capacitat impressionant per simular f\u00edsica, c\u00e0meres i est\u00e8tica de cinema. Per\u00f2 caldr\u00e0 veure com es comporta quan el posem a prova.<\/p>\n

3. Runway Gen-3\u00a0<\/b><\/b>Potser la millor opci\u00f3 ara mateix per usuaris reals<\/b><\/span>. Est\u00e0 disponible a la plataforma Runway<\/a>, amb preus clars i generaci\u00f3 relativament r\u00e0pida. El nou model Gen-3 millora molt la flu\u00efdesa i permet crear continguts \u00fatils per xarxes, storyboards o prototips visuals.<\/p>\n

4. Kling (Tencent)\u00a0<\/b><\/b>\u00c9s el model m\u00e9s avan\u00e7at desenvolupat a la Xina, i ha generat for\u00e7a enrenou per la seva capacitat de generar clips realistes amb moviments de c\u00e0mera complexos<\/b><\/span> i coher\u00e8ncia d\u2019escenes. No est\u00e0 disponible globalment encara, per\u00f2 ja marca el ritme al mercat asi\u00e0tic.<\/p>\n

Comparativa pr\u00e0ctica: qu\u00e8 pots fer amb cadascun?<\/b><\/h3>\n\n\n\n\n\n\n\n\n
\n

Model<\/b><\/p>\n<\/th>\n

\n

\n<\/th>\n

\n

Qualitat v\u00eddeo<\/b><\/p>\n<\/th>\n

\n

Durada m\u00e0xima<\/b><\/p>\n<\/th>\n

\n

Coher\u00e8ncia temporal<\/b><\/p>\n<\/th>\n

\n

Estils visuals<\/b><\/p>\n<\/th>\n

\n

P\u00fablic ideal<\/b><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n

\n

Veo<\/b><\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

5\/5<\/p>\n<\/td>\n

\n

Fins a 1 minut<\/p>\n<\/td>\n

\n

Excel\u00b7lent<\/p>\n<\/td>\n

\n

Molt bons<\/p>\n<\/td>\n

\n

Creatius i guionistes<\/p>\n<\/td>\n<\/tr>\n

\n

Sora<\/b><\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

5\/5<\/p>\n<\/td>\n

\n

Fins a 1 minut<\/p>\n<\/td>\n

\n

Excel\u00b7lent<\/p>\n<\/td>\n

\n

Cinem\u00e0tic<\/p>\n<\/td>\n

\n

Demostracions i recerca<\/p>\n<\/td>\n<\/tr>\n

\n

Runway<\/b><\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

3\/5<\/p>\n<\/td>\n

\n

Fins a 18s<\/p>\n<\/td>\n

\n

Bona<\/p>\n<\/td>\n

\n

Variats<\/p>\n<\/td>\n

\n

Creadors de contingut<\/p>\n<\/td>\n<\/tr>\n

\n

Kling<\/b><\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

4\/5<\/p>\n<\/td>\n

\n

Fins a 2 minuts<\/p>\n<\/td>\n

\n

Molt bona<\/p>\n<\/td>\n

\n

Realista<\/p>\n<\/td>\n

\n

Productors visuals<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Quan escollir cada model?<\/b><\/h3>\n
    \n
  • Si vols comen\u00e7ar a fer proves ja<\/b><\/span>: Runway \u00e9s la millor porta d\u2019entrada.<\/li>\n
  • Si tens acc\u00e9s a VideoFX<\/b><\/span>: Veo \u00e9s espectacular per crear clips narratius i visuals de qualitat.<\/li>\n
  • Si busques inspiraci\u00f3 futurista<\/b><\/span>: Els v\u00eddeos de Sora s\u00f3n una visi\u00f3 del que vindr\u00e0.<\/li>\n
  • Si est\u00e0s treballant en mercat asi\u00e0tic<\/b><\/span>: Kling val molt la pena explorar-lo (si hi tens acc\u00e9s).<\/li>\n<\/ul>\n

    El futur: cap a un llenguatge audiovisual IA<\/b><\/h3>\n

    Una de les reflexions clau que ens deixa aquest panorama \u00e9s que no estem nom\u00e9s davant de models competidors, sin\u00f3 davant d\u2019un nou llenguatge<\/b><\/span>. Ja no es tracta de \u201cfer v\u00eddeos autom\u00e0ticament\u201d, sin\u00f3 de pensar com explicar hist\u00f2ries, emocions o idees usant eines que generen v\u00eddeo com qui escriu.<\/p>\n

    Amb aix\u00f2 a la m\u00e0, <\/span>guionistes, creatius, educadors, gent de marketing o dissenyadors de producte \u00a0poden convertir idees en audiovisuals en q\u00fcesti\u00f3 de minuts<\/b>. Per\u00f2 tamb\u00e9 caldr\u00e0 formar-se, experimentar i repensar els rols cl\u00e0ssics del sector audiovisual.<\/span><\/p>\n

    Amb aquest article tanquem la trilogia dedicada al v\u00eddeo generat per IA. Hem vist com ha evolucionat la tecnologia, com usar les eines que lideren el moment, i com triar segons les teves necessitats. Per\u00f2 aix\u00f2 nom\u00e9s comen\u00e7a. En pocs mesos veurem eines noves, funcionalitats millorades i potser, fins i tot, una nova manera de fer cinema.<\/p>\n

    Ens llegim a la propera s\u00e8rie.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Temps de lectura: <\/span> 2<\/span> minuts<\/span><\/span>  Cada cop que obres X o LinkedIn, hi ha un nou v\u00eddeo que sembla fet per Pixar, per\u00f2 generat amb IA. \u00c9s evident: la generaci\u00f3 de v\u00eddeo est\u00e0 entrant<\/p>\n","protected":false},"author":1,"featured_media":2233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"\nVeo vs Sora vs Runway vs Kling: quin model de generaci\u00f3 de v\u00eddeo IA et conv\u00e9 m\u00e9s? 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