{"id":2350,"date":"2025-11-03T21:23:49","date_gmt":"2025-11-03T21:23:49","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2350"},"modified":"2025-11-03T21:23:50","modified_gmt":"2025-11-03T21:23:50","slug":"analisi-del-ai-congress-barcelona-2025","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/analisi-del-ai-congress-barcelona-2025\/","title":{"rendered":"An\u00e0lisi del AI Congress Barcelona 2025"},"content":{"rendered":"Temps de lectura: <\/span> 5<\/span> minuts<\/span><\/span>\n

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Vaig assistir la al AI Congress Barcelona 2025, l\u2019edici\u00f3 11, que es va celebrar els dies 22 i 23 d\u2019octubre a l\u2019Auditori L\u2019illa, i vull compartir algunes reflexions personals sobre el que he vist i apr\u00e8s.  <\/span><\/p>\n\n\n

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El primer dia del AI Congress Barcelona 2025<\/b><\/span> va comen\u00e7ar fort.<\/p>\n\n\n\n

La primera xerrada que vaig assistir va ser la de l’Albert Esplugas<\/a> sobre el Present i el futur de la IA <\/a> que ens va convidar a fer un viatge per l\u2019estat actual i el futur de la intel\u00b7lig\u00e8ncia artificial. Va parlar de tot: de la IA generativa<\/b><\/span>, dels agents intel\u00b7ligents<\/b><\/span>, de la multimodalitat<\/b><\/span> i fins i tot de la IA qu\u00e0ntica<\/b><\/span>. El missatge d\u2019Esplugues va ser clar: la IA ja no \u00e9s futur, \u00e9s infraestructura. No \u00e9s tant una revoluci\u00f3, sin\u00f3 una capa m\u00e9s d\u2019abstracci\u00f3 sobre la qual construirem la propera generaci\u00f3 d\u2019aplicacions. I s\u00ed, aix\u00f2 vol dir que els propers anys veurem menys PowerPoints amb promeses i m\u00e9s implementacions reals. Potser.<\/p>\n\n\n\n

De la teoria al terra: l\u2019Edge Computing com a nova frontera<\/b><\/h3>\n\n\n\n

Tot seguit, Jaume Clotet<\/span><\/a> va baixar la IA del n\u00favol (literalment) amb la seva pon\u00e8ncia \u201cEdge computing i la IA a les teves mans\u201d<\/i>. Una sessi\u00f3 molt ben estructurada que explicava per qu\u00e8 l\u2019Edge AI<\/b><\/span> \u00e9s tan important: perqu\u00e8 porta la intel\u00b7lig\u00e8ncia all\u00e0 on passen les coses, reduint lat\u00e8ncia, consum de dades i riscos de privacitat. Va posar exemples molt tangibles: des de sistemes m\u00e8dics que analitzen senyals en temps real fins a sensors industrials capa\u00e7os de prendre decisions locals sense enviar-ho tot al n\u00favol. \u00c9s un canvi de paradigma subtil per\u00f2 profund: la IA deixa de ser un cervell lluny\u00e0 i es converteix en una xarxa de petits nodes capa\u00e7os de pensar per ells mateixos. La meva reflexi\u00f3? Si aix\u00f2 avan\u00e7a com sembla, potser la propera \u201ctransformaci\u00f3 digital\u201d ser\u00e0 silenciosa, descentralitzada i molt m\u00e9s pr\u00e0ctica del que pensem.<\/p>\n\n\n\n

Una demo amb humor i realisme: els multiagents de Softeng<\/a><\/b><\/h3>\n\n\n\n

Despr\u00e9s va arribar la part m\u00e9s divertida i alhora m\u00e9s aterrada a la realitat: la sessi\u00f3 de David Castll\u00e0<\/b><\/span> i Marc Jordana<\/b><\/span>, sobre \u201cSistemes multiagent d\u2019IA\u201d<\/i>. Ja ho havien fet l\u2019any passat, i han tornat a demostrar que la millor manera d\u2019explicar conceptes complexos \u00e9s amb una bona dosi d\u2019humor i honestedat. Van mostrar com els sistemes multiagent poden coordinar-se per gestionar processos empresarials reals: fluxos de dades, seguretat, governan\u00e7a\u2026 Tot aix\u00f2 amb exemples pr\u00e0ctics dins de l\u2019ecosistema de Microsoft Azure<\/b><\/span>. <\/i><\/p>\n\n\n\n

El toc internacional: NVIDIA i la IA sobirana<\/b><\/h3>\n\n\n\n
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Tamb\u00e9 vam tenir el toc internacional, naturament. El protagonisme va ser per Rod Evans<\/b><\/span>, de NVIDIA<\/b><\/span>, amb una keynote molt esperada sobre la IA sobirana<\/b><\/span>.\u00a0Va explicar com la companyia lidera el concepte de computaci\u00f3 accelerada<\/i> i com Europa intenta assegurar-se que el futur de la IA no depengui exclusivament de Silicon Valley o Pequ\u00edn. La \u201cIA sobirana\u201d, va dir Evans, \u00e9s la capacitat d\u2019un pa\u00eds per desenvolupar i governar els seus propis sistemes segons les seves lleis, \u00e8tica i interessos.\u00a0Un concepte ambici\u00f3s\u2026 Per\u00f2 tamb\u00e9 una mica ut\u00f2pic, sobretot si mirem les depend\u00e8ncies tecnol\u00f2giques actuals. Tot i aix\u00ed, el missatge \u00e9s potent: Europa vol ser protagonista, no nom\u00e9s client.<\/p>\n<\/div>

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Recon\u00e8ixer la humanitat dins la tecnologia: Carme Torras<\/b><\/h3>\n\n\n\n

Despr\u00e9s d\u2019un mat\u00ed ple de sigles i arquitectures, va ser un respir veure reconeguda la traject\u00f2ria de Carme Torras<\/b><\/span>, de l\u2019Institut de Rob\u00f2tica i Inform\u00e0tica Industrial (UPC-CSIC).\u00a0Va presentar un projecte d\u2019aquells que recorden per qu\u00e8 fem tot aix\u00f2: robots assistencials capa\u00e7os d\u2019ajudar pacients hospitalaris a menjar sols.\u00a0Una recerca que combina tecnologia, empatia i utilitat social, tres paraules que, sincerament, no sempre van juntes en aquest sector. A m\u00e9s ens va mostrar la seva faceta d’escriptora i divulgadora sobre \u00e8tica rob\u00f2tica i tecnologia, a part de recomanar-nos llibres i pel\u00b7l\u00edcules!<\/p>\n\n\n\n

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I per acabar, la dosi de filosofia: Josep Maria Ganyet<\/b><\/h3>\n\n\n\n

I si alg\u00fa podia tancar la sessi\u00f3 amb humor i profunditat a parts iguals, era Josep Maria Ganyet<\/b><\/span><\/a>.  Amb la seva xerrada \u201cSi la IA \u00e9s la resposta, quina era la pregunta?\u201d<\/i>, va aconseguir condensar frikisme, ironia i pensament cr\u00edtic en mitja hora (i li van faltar minuts). Amb refer\u00e8ncies a L\u2019autoestopista gal\u00e0ctic<\/i>, al n\u00famero 42 i a la cultura pop digital, Ganyet ens va recordar que la IA no \u00e9s m\u00e0gia, sin\u00f3 una eina. I que potser ens hem oblidat de preguntar-nos qu\u00e8 volem fer realment amb tanta pot\u00e8ncia.<\/p>\n\n\n\n

Les meves impressions : una barreja d\u2019entusiasme i alarma<\/b><\/h3>\n\n\n\n
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  1. La IA arriba a l\u2019empresa de deb\u00f2.<\/b><\/span> Fins fa poc la IA generativa era q\u00fcesti\u00f3 de demos, start-ups o pilots. Avui, veig empreses grans que ja reordenant processos, pensen en milers d\u2019agents interns (com va explicar l’Albert Espluques).\u00a0<\/span>\u00c9s optimista? S\u00ed. Per\u00f2 tamb\u00e9 exigeix preparar-se.<\/p><\/li>\n\n\n\n

  2. Sobirania i control de les dades = nova moneda.<\/b><\/span> Si la IA ha de prosperar, no pot basar-se nom\u00e9s en models potents: calen dades netes, accessibles i gestionades correctament. Em va quedar clar que qui tingui aquest actiu ben organitzat tindr\u00e0 avantatge. Per\u00f2 fins i tot aquells que ja creuen tenir-lo, reconeixen que el cam\u00ed \u00e9s llarg.<\/p><\/li>\n\n\n\n

  3. Governan\u00e7a, governan\u00e7a, governan\u00e7a.<\/b><\/span> Avui, m\u00e9s que mai, \u201cfer IA b\u00e9” vol dir \u201cfer IA que es pugui explicar, auditar i confiar\u201d. El model t\u00e8cnic ja no \u00e9s suficient. El repte organitzatiu i \u00e8tic \u00e9s enorme. I aqu\u00ed hi entro jo amb la meva dosi d\u2019escepticisme: massa vegades veig presentacions de 30 minuts i mil paraules com \u201cresponsable\u201d i \u201c\u00e8tic\u201d que no van acompanyades de detalls operatius. Aquests ponents del primer dia van ser clarament conscients d\u2019aix\u00f2, per\u00f2 la meva impressi\u00f3 \u00e9s que moltes empreses encara caminen m\u00e9s per intu\u00efci\u00f3 que per estructura.<\/p><\/li>\n<\/ol>\n\n\n\n

    Idees de futur (abans que siguin passat)<\/b><\/h3>\n\n\n\n
      \n

    • Preparem l\u2019estructura de l\u2019empresa per \u201cagents interns\u201d.<\/b><\/span> No \u00e9s ja tant q\u00fcesti\u00f3 de substituir persones per m\u00e0quines, sin\u00f3 de redefinir rols: qu\u00e8 fan els humans quan els agents es fan c\u00e0rrec de processos? Qui fixa les metes i qui controla els resultats?<\/p><\/li>\n\n\n\n

    • Invertim en sistemes de transpar\u00e8ncia de dades.<\/b><\/span> No podem obviar que una bona IA necessita una bona alimentaci\u00f3: dades. I aix\u00f2 exigeix pol\u00edtiques de dades, governan\u00e7a, auditories i arquitectures obertes.<\/p><\/li>\n\n\n\n

    • Fem de la IA una cultura, no nom\u00e9s una tecnologia.<\/b><\/span> Veure assistents que ja parlen de fluxos de treball, automatitzaci\u00f3 i agents em fa pensar que la \u201ctransformaci\u00f3 digital\u201d cl\u00e0ssica ja estava llunyana: ara \u00e9s transformaci\u00f3 organitzativa de deb\u00f2.<\/p><\/li>\n<\/ul>\n\n\n\n

      Per\u00f2\u2026 i les limitacions? S\u00ed, tamb\u00e9 n\u2019hi ha<\/b><\/h3>\n\n\n\n
        \n

      • L\u2019expectativa vs. la realitat.<\/b><\/span> Mentre algunes empreses ja anuncien milions d\u2019euros estalviats gr\u00e0cies a la IA, molts altres casos encara no passen de la prova de concepte … hi ha moltes \u201cpromeses en curs\u201d.<\/p><\/li>\n\n\n\n

      • L\u2019acc\u00e9s i la competitivitat.<\/b><\/span> No totes les organitzacions tenen la capacitat de desplegar agents sofisticats . Aix\u00f2 podria obrir una bretxa entre grans i mitjans.<\/p><\/li>\n\n\n\n

      • La pressi\u00f3 de si estem preparats.<\/b><\/span> Quan escoltes que en una empresa hi haur\u00e0 1.500 agents d\u2019IA per a 500 treballadors, penses: \u201cperfecte\u201d, per\u00f2 tamb\u00e9 penses: \u201ci si no estem preparats?\u201d.<\/p><\/li>\n<\/ul>\n\n\n\n

        El AI Congress Barcelona em deixa amb una sensaci\u00f3 clara: som en un moment de punt d\u2019inflexi\u00f3<\/b><\/span>. La IA ja no \u00e9s una moda, sin\u00f3 una necessitat empresarial. Per\u00f2 aix\u00f2 no vol dir que sigui senzilla. El repte que ve, i que alguns dels ponents ja van mencionar, no \u00e9s nom\u00e9s qu\u00e8 podem fer amb IA, sin\u00f3 com ho fem b\u00e9<\/b><\/span>. Crear agents, habilitar dades, repensar treball\u2026 tot aix\u00f2 \u00e9s possible, per\u00f2 no autom\u00e0tic. Per a mi, el missatge \u00e9s: emociona\u2019t<\/b><\/span>, per\u00f2 no oblidis preparar-te. El futur de la IA a l\u2019empresa no el decidir\u00e0 tant la tecnologia, sin\u00f3 la disciplina amb qu\u00e8 la implementem<\/b><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Temps de lectura: <\/span> 5<\/span> minuts<\/span><\/span>  Vaig assistir la al AI Congress Barcelona 2025, l\u2019edici\u00f3 11, que es va celebrar els dies 22 i 23 d\u2019octubre a l\u2019Auditori L\u2019illa, i vull compartir algunes reflexions personals<\/p>\n","protected":false},"author":1,"featured_media":2351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"\nAn\u00e0lisi del AI Congress Barcelona 2025 - 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