{"id":2374,"date":"2025-11-16T18:48:40","date_gmt":"2025-11-16T18:48:40","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2374"},"modified":"2025-11-16T21:32:05","modified_gmt":"2025-11-16T21:32:05","slug":"el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/","title":{"rendered":"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir"},"content":{"rendered":"Temps de lectura: <\/span> 3<\/span> minuts<\/span><\/span>\n

<\/p>\n\n\n\n

Hi ha un moment en la hist\u00f2ria de la web que tots els que venim del m\u00f3n tecnol\u00f2gic recordem amb una barreja d\u2019ironia i nost\u00e0lgia: l\u2019era daurada del SEO. Quan la paraula \u201coptimitzar\u201d significava fer contorsionisme amb paraules clau, perseguir backlinks i jugar al gat i la rata amb l\u2019algoritme de Google. Tots sab\u00edem que era un joc opac, per\u00f2 almenys el terreny de joc era conegut i m\u00e9s o menys ens sab\u00edem les regles del joc.<\/p>\n\n\n\n

Ara, en canvi, som a les portes d\u2019un canvi de fase. No parlem de keywords, ni de SERPs, ni de CTRs. Parlem de GEO: Generative Engine Optimization<\/strong>. La lluita ja no \u00e9s per apar\u00e8ixer a la primera p\u00e0gina; \u00e9s per apar\u00e8ixer a la resposta<\/strong>. Una sola frase. Una recomanaci\u00f3. Un nom citat per un model que ha llegit tot Internet i que, cada vegada m\u00e9s, fa que l\u2019usuari ni tan sols obri una pestanya nova.<\/p>\n\n\n\n

I aqu\u00ed \u00e9s on tot es complica.<\/p>\n\n\n\n

La pregunta clau \u00e9s senzilla: si els usuaris deixen de \u201cbuscar\u201d i passen simplement a \u201cpreguntar\u201d, quin espai queda per a les marques?<\/p>\n\n\n\n

Fins ara, podies ser rellevant tenint un bon web i una bona estrat\u00e8gia SEO. Ara necessites ser citable<\/strong>, ser confiable<\/strong>, ser recuperable<\/strong> per sistemes que no mostren enlla\u00e7os, sin\u00f3 conclusions.<\/p>\n\n\n\n

Aquesta \u00e9s la part important:<\/p>\n\n\n\n

Les IA ja no nom\u00e9s indiquen contingut; en fan una destil\u00b7laci\u00f3 autoritzada<\/strong>, un refregit si vols dir-ho aix\u00ed, per\u00f2 si no hi ets, no hi ets.<\/p>\n\n\n\n

El perill que s\u2019est\u00e0 coent<\/strong><\/h3>\n\n\n\n

\u00c9s q\u00fcesti\u00f3 de temps que aparegui tota una ind\u00fastria de noves \u201csolucions miraculoses\u201d: consultors GEO, dashboards que prometran \u201cmesurar mencions en IA\u201d, eines de \u201cAI visibility rank\u201d i formacions de \u201ccom hackejar la resposta dels models\u201d.<\/p>\n\n\n\n

\u00c9s exactament el mateix patr\u00f3 que ja vam veure el 2005, per\u00f2 inflat per un factor de complexitat molt m\u00e9s gran: els models s\u00f3n opacs, din\u00e0mics i treballen amb corpus<\/a><\/em> que no controles.<\/p>\n\n\n\n

Tradicionalment havies d\u2019agradar al buscador; ara has d\u2019agradar a tot un ecosistema d\u2019assistents<\/strong>, cadascun amb el seu sistema de cites, les seves fonts i el seu propi RAG. I s\u00ed, amics, \u00e9s un terreny perfecte per a l\u2019oportunisme.<\/p>\n\n\n\n

Per\u00f2 hi ha un cam\u00ed molt m\u00e9s senzill<\/strong><\/h3>\n\n\n\n

La trampa \u00e9s pensar que el GEO \u00e9s un nou conjunt de trucs. No ho \u00e9s. No ho ser\u00e0.<\/p>\n\n\n\n

L\u2019\u00fanica estrat\u00e8gia estable \u00e9s la que ja funcionava abans, per\u00f2 portada al seu extrem:<\/p>\n\n\n\n

1. Contingut obert, accessible i llegible per m\u00e0quines<\/strong><\/p>\n\n\n\n

Si el teu contingut est\u00e0 tancat, obscur o ple de trampes, no nom\u00e9s els humans ho eviten: les IA tamb\u00e9. Els models premien estructura, claredat, consist\u00e8ncia i fonts accessibles, com fins ara.<\/p>\n\n\n\n

2. Ser citable, no nom\u00e9s \u201cposicionable\u201d<\/strong><\/p>\n\n\n\n

En l\u2019era de les respostes, importa m\u00e9s que et mencionin<\/strong> que no pas que t\u2019enllacin. Els models rastregen patrons d\u2019autoritat: persones, organitzacions, comunitats, datasets, mitjans.<\/p>\n\n\n\n

3. Fugir de les t\u00e8cniques opaques<\/strong><\/p>\n\n\n\n

Si una empresa et promet \u201cposar-te a les respostes de ChatGPT\u201d, fes-te una pregunta molt b\u00e0sica: com<\/em>?<\/p>\n\n\n\n

No existeix cap mecanisme transparent, replicable i estable (encara). I aix\u00f2 vol dir que confiar-hi \u00e9s apostar a cegues.<\/p>\n\n\n\n

4. SEO + GEO, no SEO o GEO<\/strong><\/p>\n\n\n\n

El SEO continua existint, per\u00f2 ja no \u00e9s suficient. La pregunta passa de ser \u201ccom em trobaran?\u201d a \u201ccom em citaran quan ni tan sols em busquin?\u201d.<\/p>\n\n\n\n

Una hist\u00f2ria, una moral<\/strong><\/h3>\n\n\n\n

Si ets prou vell del sector, recordar\u00e0s aquells \u201cpaquets de 5.000 backlinks\u201d que et prometien arribar al top-3 en pocs dies. Va durar poc. Google va fer un update i tot aquell castell va caure.<\/p>\n\n\n\n

Ara el risc \u00e9s m\u00e9s gran: no nom\u00e9s pots perdre posici\u00f3, sin\u00f3 exist\u00e8ncia<\/strong> en un espai on les respostes s\u00f3n escasses i la mem\u00f2ria del model \u00e9s selectiva.<\/p>\n\n\n\n

Quan depens completament del que decideix un assistent, renuncies a controlar la teva narrativa. I aix\u00f2 \u00e9s el perill real del GEO: la depend\u00e8ncia total d\u2019un canal que no controles.<\/p>\n\n\n\n

L\u2019avantatge hum\u00e0 (s\u00ed, encara en queda una)<\/strong><\/h3>\n\n\n\n

Tot i aquest panorama, hi ha una cosa que juga a favor de les marques que treballen b\u00e9:<\/p>\n\n\n\n

els models premien la consist\u00e8ncia i la confiabilitat.<\/p>\n\n\n\n

La millor estrat\u00e8gia \u00e9s incre\u00efblement poc atractiva:<\/p>\n\n\n\n

    \n
  • Publica b\u00e9, publica obert, publica sovint.<\/em><\/li>\n\n\n\n
  • Estructura. Documenta. Sigues transparent.<\/em> <\/li>\n\n\n\n
  • No optimitzis per l\u2019algoritme: optimiza per ser conegut.<\/em><\/li>\n<\/ul>\n\n\n\n

    Les marques que facin aix\u00f2 seran les fonts que els models preferiran, no perqu\u00e8 hagin pagat res ni perqu\u00e8 hagin trobat un \u201chack\u201d, sin\u00f3 perqu\u00e8 han demostrat que existeixen, que aporten valor i que s\u00f3n part del corpus fiable.<\/p>\n\n\n\n

    GEO no \u00e9s m\u00e0gia. \u00c9s disciplina.<\/strong><\/h3>\n\n\n\n

    I, curiosament, \u00e9s un retorn als b\u00e0sics de sempre: autoritat, consist\u00e8ncia, claredat i obertura.<\/strong><\/em><\/p>\n\n\n\n

    El soroll vindr\u00e0 dels venedors de fum, com sempre, com ja est\u00e0 passant en general al m\u00f3n de la IA.<\/p>\n\n\n\n

    El valor de les marques que entenen que en aquesta nova era no cal perseguir l\u2019algoritme sin\u00f3 que cal ser suficientment rellevants perqu\u00e8 l\u2019algoritme et trobi inevitable<\/strong>.<\/p>\n\n\n\n

    Potser el futur del GEO \u00e9s aquest: no aprendre a manipular res, sin\u00f3 aprendre a ser citat.<\/p>\n\n\n\n

    I aquesta \u00e9s una feina molt m\u00e9s humana del que sembla. Encara queda esperan\u00e7a doncs!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Temps de lectura: <\/span> 3<\/span> minuts<\/span><\/span>Hi ha un moment en la hist\u00f2ria de la web que tots els que venim del m\u00f3n tecnol\u00f2gic recordem amb una barreja d\u2019ironia i nost\u00e0lgia: l\u2019era daurada del SEO. Quan<\/p>\n","protected":false},"author":1,"featured_media":2377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"yoast_head":"\nEl GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir - Blog Elinkcat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir - Blog Elinkcat\" \/>\n<meta property=\"og:description\" content=\"Temps de lectura: 3 minutsHi ha un moment en la hist\u00f2ria de la web que tots els que venim del m\u00f3n tecnol\u00f2gic recordem amb una barreja d\u2019ironia i nost\u00e0lgia: l\u2019era daurada del SEO. Quan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Elinkcat\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T18:48:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-16T21:32:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2025\/11\/GEO.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00d2scar Junyent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00d2scar Junyent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/\"},\"author\":{\"name\":\"\u00d2scar Junyent\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#\\\/schema\\\/person\\\/13577ee4b0279d498b46e86c8798afe2\"},\"headline\":\"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir\",\"datePublished\":\"2025-11-16T18:48:40+00:00\",\"dateModified\":\"2025-11-16T21:32:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/\"},\"wordCount\":914,\"publisher\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elink.cat\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/GEO.jpeg\",\"articleSection\":[\"Tend\u00e8ncies i novetats en IA\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/\",\"url\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/\",\"name\":\"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir - Blog Elinkcat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elink.cat\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/GEO.jpeg\",\"datePublished\":\"2025-11-16T18:48:40+00:00\",\"dateModified\":\"2025-11-16T21:32:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#primaryimage\",\"url\":\"https:\\\/\\\/elink.cat\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/GEO.jpeg\",\"contentUrl\":\"https:\\\/\\\/elink.cat\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/GEO.jpeg\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/elink.cat\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/elink.cat\\\/blog\\\/\",\"name\":\"Blog Elinkcat\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elink.cat\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#organization\",\"name\":\"Blog Elinkcat\",\"url\":\"https:\\\/\\\/elink.cat\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/elink.cat\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-elinkcat-default-light-bg.png\",\"contentUrl\":\"https:\\\/\\\/elink.cat\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-elinkcat-default-light-bg.png\",\"width\":1278,\"height\":127,\"caption\":\"Blog Elinkcat\"},\"image\":{\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elink.cat\\\/blog\\\/#\\\/schema\\\/person\\\/13577ee4b0279d498b46e86c8798afe2\",\"name\":\"\u00d2scar Junyent\",\"sameAs\":[\"https:\\\/\\\/elink.cat\\\/blog\"],\"url\":\"https:\\\/\\\/elink.cat\\\/blog\\\/author\\\/ojunyentelink-cat\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir - Blog Elinkcat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/","og_locale":"ca_ES","og_type":"article","og_title":"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir - Blog Elinkcat","og_description":"Temps de lectura: 3 minutsHi ha un moment en la hist\u00f2ria de la web que tots els que venim del m\u00f3n tecnol\u00f2gic recordem amb una barreja d\u2019ironia i nost\u00e0lgia: l\u2019era daurada del SEO. Quan","og_url":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/","og_site_name":"Blog Elinkcat","article_published_time":"2025-11-16T18:48:40+00:00","article_modified_time":"2025-11-16T21:32:05+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2025\/11\/GEO.jpeg","type":"image\/jpeg"}],"author":"\u00d2scar Junyent","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u00d2scar Junyent","Est. reading time":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#article","isPartOf":{"@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/"},"author":{"name":"\u00d2scar Junyent","@id":"https:\/\/elink.cat\/blog\/#\/schema\/person\/13577ee4b0279d498b46e86c8798afe2"},"headline":"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir","datePublished":"2025-11-16T18:48:40+00:00","dateModified":"2025-11-16T21:32:05+00:00","mainEntityOfPage":{"@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/"},"wordCount":914,"publisher":{"@id":"https:\/\/elink.cat\/blog\/#organization"},"image":{"@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#primaryimage"},"thumbnailUrl":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2025\/11\/GEO.jpeg","articleSection":["Tend\u00e8ncies i novetats en IA"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/","url":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/","name":"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir - Blog Elinkcat","isPartOf":{"@id":"https:\/\/elink.cat\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#primaryimage"},"image":{"@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#primaryimage"},"thumbnailUrl":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2025\/11\/GEO.jpeg","datePublished":"2025-11-16T18:48:40+00:00","dateModified":"2025-11-16T21:32:05+00:00","breadcrumb":{"@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#primaryimage","url":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2025\/11\/GEO.jpeg","contentUrl":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2025\/11\/GEO.jpeg","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/elink.cat\/blog\/el-geo-quan-el-teu-contingut-deixa-de-competir-per-clics-i-comenca-a-competir-per-existir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/elink.cat\/blog\/"},{"@type":"ListItem","position":2,"name":"El GEO: quan el teu contingut deixa de competir per clics i comen\u00e7a a competir per existir"}]},{"@type":"WebSite","@id":"https:\/\/elink.cat\/blog\/#website","url":"https:\/\/elink.cat\/blog\/","name":"Blog Elinkcat","description":"","publisher":{"@id":"https:\/\/elink.cat\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elink.cat\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/elink.cat\/blog\/#organization","name":"Blog Elinkcat","url":"https:\/\/elink.cat\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/elink.cat\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2024\/01\/cropped-elinkcat-default-light-bg.png","contentUrl":"https:\/\/elink.cat\/blog\/wp-content\/uploads\/2024\/01\/cropped-elinkcat-default-light-bg.png","width":1278,"height":127,"caption":"Blog Elinkcat"},"image":{"@id":"https:\/\/elink.cat\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/elink.cat\/blog\/#\/schema\/person\/13577ee4b0279d498b46e86c8798afe2","name":"\u00d2scar Junyent","sameAs":["https:\/\/elink.cat\/blog"],"url":"https:\/\/elink.cat\/blog\/author\/ojunyentelink-cat\/"}]}},"_links":{"self":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts\/2374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/comments?post=2374"}],"version-history":[{"count":2,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts\/2374\/revisions"}],"predecessor-version":[{"id":2376,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts\/2374\/revisions\/2376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/media\/2377"}],"wp:attachment":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/media?parent=2374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/categories?post=2374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/tags?post=2374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}