{"id":2558,"date":"2026-04-27T08:53:27","date_gmt":"2026-04-27T08:53:27","guid":{"rendered":"https:\/\/elink.cat\/blog\/?p=2558"},"modified":"2026-04-27T09:10:36","modified_gmt":"2026-04-27T09:10:36","slug":"cent-pindoles-despres-de-llegir-nos-a-escoltar-nos","status":"publish","type":"post","link":"https:\/\/elink.cat\/blog\/cent-pindoles-despres-de-llegir-nos-a-escoltar-nos\/","title":{"rendered":"Cent p\u00edndoles despr\u00e9s: de llegir-nos a escoltar-nos"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lectura: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuts<\/span><\/span>\n<p class=\"wp-block-paragraph\">Fa gaireb\u00e9 dos anys vaig obrir un document en blanc i vaig escriure &#8220;La P\u00edndola #1&#8221;. No tenia ni pla editorial, ni estrat\u00e8gia de creixement, ni idea de si alg\u00fa llegiria res del que escrivia. Tenia, aix\u00f2 s\u00ed, la sensaci\u00f3 que la IA estava canviant coses massa de pressa com per no intentar posar-hi ordre. Com a m\u00ednim per a mi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cent n\u00fameros despr\u00e9s, la IA s&#8217;ha menjat la conversa tecnol\u00f2gica, s&#8217;ha instal\u00b7lat a les redaccions, a les oficines, a les aules i a les cuines&#8230; Hem passat de debatre si ChatGPT era una joguina a parlar d&#8217;agents que executen processos complets, de models de bilions de par\u00e0metres i de valoracions d&#8217;empreses similars als PIB d&#8217;alguns pa\u00efsos sencers. La pregunta de fa dos anys era: <em>serveix aix\u00f2 per a alguna cosa?<\/em> La d&#8217;avui \u00e9s: <em>quines coses ja no podem deixar de fer amb aix\u00f2?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He apr\u00e8s tres coses pel cam\u00ed que val la pena compartir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La primera \u00e9s que la velocitat ens enganya.<\/strong> Setmana rere setmana surten models nous, eines noves, rondes de finan\u00e7ament impossibles, \u00e9s f\u00e0cil sentir que vas tard. Per\u00f2 si mires la taula gran, veur\u00e0s que el 90% d&#8217;organitzacions encara fan servir la IA com feien servir Excel fa quinze anys: a mitges, malament, i sense integrar-la en els seus processos. L&#8217;interessant no \u00e9s la frontera, \u00e9s el que ja es podria aplicar per\u00f2 encara no s&#8217;aplica. Estar &#8220;al dia&#8221; no vol dir provar cada model nou; vol dir entendre prou b\u00e9 on ets per saber qu\u00e8 val la pena adoptar dem\u00e0 passat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La segona \u00e9s que el que canvia m\u00e9s no \u00e9s la tecnologia, som nosaltres.<\/strong> Les eines amb qu\u00e8 treballo jo avui no s\u00f3n les mateixes que fa dos anys. El meu temps tampoc. La meva manera de pensar, d&#8217;investigar, d&#8217;escriure i de decidir, tampoc. Si et preocupa que la IA ens canvi\u00ef, t&#8217;avan\u00e7o una cosa: ja ho est\u00e0 fent, i probablement no et n&#8217;has ni adonat. El repte no \u00e9s &#8220;resistir&#8221; aquest canvi, sin\u00f3 triar conscientment quines parts del teu ofici vols conservar perqu\u00e8 t&#8217;importen, i quines est\u00e0s disposat a delegar perqu\u00e8 no afegeixen valor a res ni a ning\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La tercera \u00e9s que l&#8217;atenci\u00f3 s&#8217;ha tornat escassa.<\/strong> Cada setmana competim amb un volum brutal de continguts, resums autom\u00e0tics, notificacions i cicles d&#8217;hype. El gran privilegi de tenir una comunitat lectora com la teva \u00e9s tenir un espai concentrat, setmanal i voluntari. No en dono cap per fet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I per aix\u00f2, avui, a la #100, faig el salt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A partir d&#8217;aquesta setmana, La P\u00edndola tamb\u00e9 es pot escoltar.<\/strong> Obrim podcast. Mateix contingut, mateix criteri, mateixa opini\u00f3,  per\u00f2 en \u00e0udio. Pensat per acompanyar-te quan condueixes, camines o cuines. Cada dimarts, un cap\u00edtol que repassa les not\u00edcies i l&#8217;article de la setmana anterior en format conversa, amb el mateix to que trobes aqu\u00ed, per\u00f2 amb la calidesa i el ritme de la veu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e9s un moviment t\u00e0ctic per cr\u00e9ixer en subscripcions. \u00c9s una convicci\u00f3: <strong>hi ha coses que s&#8217;entenen millor parlant-les que llegint-les.<\/strong> I hi ha moments de la setmana en qu\u00e8 un podcast arriba on un article no pot. La IA est\u00e0 fent que aix\u00f2 sigui m\u00e9s f\u00e0cil que mai. Jo nom\u00e9s em limito a aprofitar-ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies per ser-hi els primers cent n\u00fameros. Anem a per els cent seg\u00fcents, ara tamb\u00e9 a les vostres orelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lectura: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minuts<\/span><\/span>Fa gaireb\u00e9 dos anys vaig obrir un document en blanc i vaig escriure &#8220;La P\u00edndola #1&#8221;. No tenia ni pla editorial, ni estrat\u00e8gia de creixement, ni idea de si alg\u00fa<\/p>\n","protected":false},"author":1,"featured_media":2560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies","rishi-post"],"_links":{"self":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts\/2558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/comments?post=2558"}],"version-history":[{"count":4,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts\/2558\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/posts\/2558\/revisions\/2564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/media\/2560"}],"wp:attachment":[{"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/media?parent=2558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/categories?post=2558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elink.cat\/blog\/wp-json\/wp\/v2\/tags?post=2558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}