Case Study: Sports and Event Ticketing
E-commerce web multisite with backoffice
The client wanted to create a completely new application, Elinkcat dedicated a broad effort from project startup to analyze, define and improve all internal company processes for product creation and management and also to control sales and payments.
After completion of those initial tasks, Elinkcat was able to generate detailed business and functional requirement documentation to share with the provider and establish a common, agreed-upon technological approach, that determined the technology necessary to accomplish goals in the simplest, most effective way.
The provider developed a comprehensive, complex system that makes managing the product data entry quick and easy. They also synchronized an API with two of the most important worldwide ticket providers in order to offer more products and open availability for foreign events.
The new system dedicates a lot of effort on URL creation and management, allowing the client’s marketing department to create SEO-strong sites and achieve better results on marketing campaigns.
The decision to use this new platform required a large effort but resulted in a product that allowed the client to distribute their products in a significantly more customized way, to reach new, untapped markets, and to manage their products more efficiently.
Data entry was easy and quick, and integration and synchronization with major ticket distribution allowed the client to increase their product offering and increase sales by 25%.
SEO performance also increased profit, due to better URL creation and management, reduced content duplication, and increased product availability on search engines. All marketing campaigns now achieve better success at a lower cost.